Cardlytics, Inc.

Scott Grimes

Julio Farach

Jeffrey Chelko

Jacob Warhaftig

Joseph Schab

Systems, methods, and apparatuses for identifier matching and management are described herein. In various embodiments, the system includes a distributed architecture for receiving and matching public and secure identifiers associated with a particular consumer. In particular embodiments, the system uses the matched public and secure identifiers to transmit one or more messages to the particular consumer.

System and apparatus for identifier matching and management

A system and methods for an offer placement system for delivering targeted marketing offers to consumers during a session with an online (web-based) Internet portal, such as an online banking portal of a financial institution. A component receives advertising campaign data from an advertiser including a plurality of targeted marketing offers for delivery to consumers in response to a particular condition (e.g. an offer-triggering event), and stores the campaign data in a database. A component determines the occurrence of an offer-triggering event caused by a consumer during an online session with the online portal, for example, viewing a list of banking transactions. A component identifies a predetermined targeted marketing offer stored in the database that corresponds to the offer-triggering event. A component delivers information corresponding to the targeted marketing offer to the consumer during the online session with the portal.

Offer placement system and methods for targeted marketing offer delivery system

A system and methods for delivering targeted marketing offers to consumers during a session with an online (web-based) Internet portal, particularly suitable for online banking portals of financial institutions. An offer management system receives information corresponding to an advertising campaign of an advertiser corresponding to terms of a targeted marketing offer to be provided to a consumer accessing the online portal, and provides advertising campaign data corresponding to the targeted marketing offer and to an offer-triggering event to an offer placement system. An offer placement system receives the advertising campaign data, determines the occurrence of the offer-triggering event by a consumer during an online session with the online portal, and delivers information corresponding to the targeted marketing offer to the consumer. In response to the offer-triggering event, such as display of a list of transactions, the predetermined targeted marketing offer is delivered to the consumer during the online session.

System and methods for delivering targeted marketing offers to consumers via an online portal

A system and methods for displaying a selected advertisement on a web page merged (injected) into a list of transactions provided by an online (Internet) banking portal of a financial institution, independently of a computer system that provides the list. A consumer's browser receives an account history page comprising a list of transactions from the portal. The list is processed locally at the consumer's machine to generate a list of currently-displayed transactions, which are then transmitted to an offer placement system. The offer placement system accesses a database of potential advertisements to identify a selected advertisement corresponding to an advertisement selection criterion. The selected advertisement is then transmitted to the consumer's machine. The consumer's machine merges (injects) the selected advertisement in the web browser with the transactions list in accordance with predetermined advertisement placement information. The injection is effected by a script such as Javascript loaded from an associated script server.

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Atlanta, GA, United States of America

Scott Grimes