Apple Inc.

Scott G Wade

Thomas G Salter

Paul Ewers

Ioana Negoita

Dhruv Aditya Govil

David W Padgett

Christopher D Fu

Dimitris Ladopoulos

Anselm Grundhoefer

Mohamed Selim Ben Himane

Arun Srivatsan Rangaprasad

Tom Sengelaub

Jeffrey S Norris

Various implementations disclosed herein include devices, systems, and methods that provide detecting and decoding of visual markers that encode data. In some implementations, a visual marker is detected in an image of a physical environment. In some implementations, detecting the visual marker is based on a pre-determined portion of the visual marker. In some implementations, detecting the visual marker is based on a predefined shape. In some implementations, a visual marker interpretation scheme is determined for decoding the visual marker. In some implementations, the visual marker is decoded based on one or more colors being attributed a same value. In some implementations, the visual marker is decoded based on one or more other colors being attributed a different value.

Visual marker with user selectable appearance

A method includes obtaining an image of a machine-readable data representation that is located on a physical object using a camera of an electronic device. The machine-readable data representation includes an encoded form of a data value. The method further includes decoding the machine-readable data representation to determine the data value, whereby the data value includes a content identifier and a content source identifier. The method also includes selecting a content source based on the content source identifier, obtaining a content item and content location information based on the content identifier from the content source, determining a content position and a content orientation for the content item relative to the physical object based on the content location information, and displaying a representation of the content item using the electronic device according to the content position and the content orientation.

Locating content in an environment

Various implementations disclosed herein include devices, systems, and methods that provide color visual markers that include colored markings that encode data, where the colors of the colored markings are determined by scanning (e.g., detecting the visual marker using a sensor of an electronic device) the visual marker itself. In some implementations, a visual marker is detected in an image of a physical environment. In some implementations, the visual marker is detected in the image by detecting a predefined shape of a first portion of the visual marker in the image. Then, a color-interpretation scheme is determined for interpreting colored markings of the visual marker that encode data by identifying a set of colors at a corresponding set of predetermined locations on the visual marker. Then, the data of the visual marker is decoded using the colored markings and the set of colors of the color-interpretation scheme.

A method includes determining a device location of an electronic device, transmitting a request to a content source, the request including the device location of the electronic device, and receiving, from the content source in response to the request, a content item that is associated with display location information that describes a content position for the content item relative to a physical environment. The content item is selected by the content source based on the content position for the content item being within an area that is defined based on the device location. The method also includes displaying a representation of the content item as part of a computer-generated reality scene in which the representation of the content item is positioned relative to the physical environment according to the content position for the content item from the display location information for the content item.

A method includes determining a device location of an electronic device, and obtaining a content item to be output for display by the electronic device based on the device location, wherein the content item comprises coarse content location information and fine content location information. The method also includes determining an anchor in a physical environment based on the content item, determining a content position and a content orientation for the content item relative to the anchor based on the fine content location information, and displaying a representation of the content item using the electronic device using the content position and the content orientation.

Growing community of inventors

Santa Clara, CA, United States of America

Scott G Wade