Marketo, Inc.

Scott Fasser

Thomas R Unger

Erez Barak

Paul Robert Brown

Techniques for recommending Web pages or other content sources as candidates for link placement are described. Some embodiments provide a marketing activity support system ('MASS') configured to recommend candidate Web pages for link placement. Recommending candidate Web pages may include determining multiple Web pages that include or reference one or more keywords that describe some subject matter domain. Recommending candidate Web pages may then further include ranking or ordering at least some of the multiple Web pages based on how many times each of the at least some Web pages references another one of the multiple Web pages. The ordered Web pages may then be presented as recommended candidate sites for link placement.

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San Mateo, CA, United States of America

Scott Fasser