Priceline.com Incorporated

Scott B Lake

John Caine

Jonathan Taylor

Michael Diliberto

Michael P Gonzalez

Methods, computer systems, and stored instructions are provided for improving opaque transactions where the identity of the seller is not revealed to the user until after the user purchases an item from the seller. In response to a conditional purchase offer received from the user, a subset of travel items are selected. An eligibility of the user for enhanced information such as a discounted price and/or an identity of at least one of the sellers of the subset of travel items is determined. Based on the eligibility of the user, the user is matched to one or more pieces of enhanced information. A user interface including an enhanced description of a travel item and a limited description of remaining travel items is provided. In response to a user selection of a travel item, a purchase transaction is completed between the user and the seller of the selected travel item.

Selectively unlocking an opaque transaction for specified user groups

Techniques for the dynamic assignment of a target website resource based on request context are described. In an embodiment, a request for a website resource of a requested website is received. One or more context values associated with the request are determined, including a particular context value identifying information associated with a referral website that is different from the requested website. A particular website resource from a plurality of website resources is selected based on the one or more context values associated with the request. The particular website resource is caused to be delivered.

Dynamic assignment of a target web page based on request context

Techniques for locating places of lodging along a route and for displaying information relating to the places of lodging are described. A plurality of search points on a route are selected according to various selection techniques. Performance of a plurality of point searches is caused, where each point search of the plurality of point searches is associated with a respective search point of the plurality of search points and is a search for places of lodging near the respective search point. Search result information relating to at least some point searches of the plurality of point searches is displayed in association with route information relating to the route.

Growing community of inventors

Bethel, CT, United States of America

Scott B Lake