The Procter Gamble Company

Scott Alan Walters

Matthew Israel Wasserman

Michael Chris Jensen

A package for a granular material, such as a laundry detergent, is provided. The package includes a closed bottom container for storing the granular material and an opening through which the granular material can be viewed. A radiant structure, such as a paperboard liner, is disposed within at least a portion of the container. The radiant structure has a radiant structure characteristic, such as the spectrophotometric curve of the radiant structure. The radiant structure characteristic is selected to produce a predetermined shift of a radiant material characteristic of the granular material, such as a shift in the spectrophotometric curve of the granular material.

Packages which improve the visual appearance of granular materials

The invention provides a granular laundry detergent composition. The composition comprises: (a) from about 1% to about 20% by weight of a surfactant; (b) from about 60% to about 90% by weight of a mixture of carbonate and sulfate, the mixture having a ratio of carbonate to sulfate of from about 4:1 to about 1:4; (c) from about 0.1% to about 15% by weight of a silicate; (d) from about 0.1% to about 5% by weight of a polycarboxylate; and (e) from about 0.1% to about 2.5% by weight of polyethylene glycol. The detergent is further characterized in that it is substantially free of aluminosilicates and phosphates.

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Cincinnati, OH, United States of America

Scott Alan Walters