Facebook, Inc.

Other

Meta Platforms, Inc.

Scott Aaron Shapiro

Gang Wu

Nipun Mathur

Brian Thomas Boland

Shreehari Manikarnika

Kelly Leanne MacLean

Brian M Wrightson

Saket Jalan

A social networking system associates identification information with combinations of values used to generate a dynamically-created advertisement. Interactions with the dynamically-created advertisement by social networking system users are also associated with the dynamically-created advertisement. The social networking system uses the identification information to present the same combination of values used to generate the dynamically-created advertisement to additional social networking system users. Additionally, information describing interactions with the dynamically-created advertisement is determined from the interactions associated with the identification information, allowing the dynamically-created advertisement to be included in a personalized feed of content items presented to an additional user along with information describing interactions by various users presented with the same combination of values of components in the dynamically-created advertisement.

Presenting content items associated with dynamically-created advertisements to users of a social networking system

An ad bidder receives a request from a user device to select an advertisement ('ad') for presentation along with a web page. The ad bidder includes a user profile database and may be a social networking system. The ad bidder determines if the user of the user device is logged into the ad bidder and selects the advertisement based on information in the user profile database if the user is logged into the ad bidder. If the ad bidder determines the user is not logged into the ad bidder, the ad bidder retrieves a device cookie stored on the user device. The device cookie describes interactions with content from the user device, such as viewed web pages or ads. Data stored by the device cookie is then used to select the ad for presentation.

Selection of advertisements based on social networking system login status

The invention provides a pain therapy cream comprising an anhydrous topical delivery formulation for percutaneous absorption comprising an anhydrous carrier medium, a chemical exfoliant, a penetration enhancer, and one or more pain killing agent selected from the group consisting of an analgesic, anesthetic, anti-inflammatory, or antipruritic agent, a phytochemical and other painkilling active ingredients, and methods of using the pain therapy cream.

Pain therapy cream with deep tissue delivery system

Growing community of inventors

Berkeley, CA, United States of America

Scott Aaron Shapiro