Qualcomm Incorporated

Savipal Soin

Ashok Bhatia

Deepankar Katyal

Karthik Balasubramanian

Kapil Kamra

Methods that may be performed by a processor of a computing device. Embodiments may include generating general inferences from personal data from the computing device in a manner that disassociates the general inferences from a user identity related to the personal data, coding the general inferences into a dynamic identifier (ID) configured to disassociate the dynamic ID from the user identity related to the personal data, and maintaining the dynamic ID at the computing device for use of the Dynamic ID at the computing device. Embodiments may include making the dynamic ID available for use at the computing device by an advertising software and/or an application developed by an independent software vendor configured to select advertisements at the computing device based on at least one of the general inferences of the dynamic ID.

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Rancho Santa Fe, CA, United States of America

Savipal Soin