Google Inc.

Satyam Shaw

Ravi Kumar Jain

Surojit Chatterjee

Subhadip Sarkar

Rajat Dewan

This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving ad information from a seller; generating, using one or more processors, a single conversion ad using the received ad information, where the single conversion ad has an available inventory of one such that only a single conversion of the ad can be performed; transmitting the single conversion ad to one or more potential buyers; receive an input from one of the one or more potential buyers; and notifying the seller of the user input. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.

Single conversion advertisements

Systems and methods for pre-loading and displaying intervening content, such as advertisements, on a mobile device during latency periods, such as when an advertiser landing page is requested by that device, are provided herein. Intervening content may be pre-loaded on to the device and associated with one or more particular advertisements such that selecting/interacting with the associated advertisement triggers intervening content display during known or detected periods of latency. In some cases, a latency threshold or thresholds may determine one or more types of content to present, and/or a content presentation sequence.

Mobile interstitial ads

Systems and methods for improving the delivery of interactive advertisements are discussed herein. Systems and methods include approaches and solutions for boosting the rank of certain ads and/or ad types based on a combination of their interaction type and an ad interaction history for a given user, vertical, or aggregate indicator. Systems and methods also include suppressing ads unlikely to be interacted with from ranking and format boosting based on such ad interaction history.

Delivering content to users based on advertisement interaction type

This specification describes technologies relating to content presentation. In general, methods include the actions of receiving, for each of a plurality of mobile applications, application data associated with a respective mobile application of the plurality of mobile applications, the application data including different user interaction data associated with the respective mobile application; clustering applications of the plurality of mobile applications according to a classification; logging user interactions with each application of a cluster of applications for a plurality of users; generating an initial score for a first application in the cluster according to the logged interactions; and calculating pricing for content items served to the first application based on the initial score and an average score for applications in the cluster.

Growing community of inventors

Sunnyvale, CA, United States of America

Satyam Shaw