Cellco Partnership

Verizon Patent and Licensing Inc.

Satish Kumar Hosanagara

Narendra Polavarapu

Altaff Mohiddin Shaik

Dustin Logan Applegate

Richard Stemper

Steven Mancuso

Shashi Neelakantan

Uma Venkata Raman

Bilal Wahid

Eric R Koob

William D Versen

Paul M Decker

A system may include at least one data source configured to provide network usage data indicative of the existence of communications with subscriber devices, and web and application usage data indicative of data usage of the subscriber network by the subscriber devices. The system may also include a data warehouse server configured to perform operations including correlating the network usage data and web and application usage data into subscriber-level data; associating, with the subscriber-level data, subscriber attributes indicative of a preference of the subscriber for content in a particular category of content, and profile attributes indicative of demographic characteristics of the subscriber; matching the subscriber-level data with a set of subscriber profiles, each of the set of subscriber profiles including a set of subscriber attributes and profile attributes associated with the respective subscriber profile; and aggregating the subscriber-level data into aggregate-level data according to the matching subscriber profiles.

Out of home media measurement

A mobile device receives from a first client application a request to exchange first data over a mobile communication network. The mobile device determines whether the first client application is associated with a first persona or a second persona of a user. Upon determining the first client application is associated with the first persona, the mobile device establishes a first data connection based on a first Access Point Name (APN) network identifier with the mobile communication network and routes the first data over the first data connection. The mobile device also receives from a second client device a request to exchange second data over the mobile communication network. Upon determining the second client application is associated with the second persona, the mobile device establishes a second data connection based on a second APN network identifier with the mobile communication network and routes the second data over the second data connection.

Persona based billing

Growing community of inventors

Flanders, NJ, United States of America

Satish Kumar Hosanagara