Google Inc.

Sasank Mudunuri

Ervin Peretz

Victor Bennett

A computer-implemented method for generating a proposed bid includes receiving an input generated by a first content provider as part of a bidding process where content providers bid for opportunities to provide content for publication. The input indicates (i) a resource for publishing first content from the first content provider and (ii) a campaign characteristic associated with the first content. The method includes determining a proposed bid for the first content provider based on the input and on historical data from the bidding process associated with the resource. The method includes presenting the proposed bid to the first content provider.

Generating a proposed bid

A computer-implemented method for proposing a value to a user includes mapping a plurality of factual cost values for an item type according to amount, each of the factual cost values reflecting an amount that won a bidding process for an item of the item type. The method includes identifying an inflection point in the mapping that represents a first factual cost value. The method includes outputting a proposed value for the bidding process to a user, the proposed value generated using the first factual cost value. The method can be implemented using a computer program product.

Proposing a bid value to a user

A system includes multiple logging units, an aggregating unit, and an evaluation unit. The logging unit logs traffic attributes associated with network traffic received at multiple network nodes and generates traffic signatures using the received attributes. The aggregating unit aggregates the traffic signatures generated at the multiple logging units. The evaluating unit determines relationships among the network traffic or between the plurality of network nodes using the aggregated traffic signatures.

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San Francisco, CA, United States of America

Sasank Mudunuri