Digital River, Inc.

Sara Swanson

Stephane Kasriel

Walter Rezin Mann

A method of providing a web-site performance analysis service is disclosed that gathers data relative to visits to web-pages that are associated with a web-site. Traversals are identified that correspond to each visit to the web-pages. Each identified traversal has an identification of either an incoming link from which each visit originated or an outgoing link to which each visit terminated. A time duration is measured that corresponds to each visit. A chart of a statistical distribution of pages-per-visit of the identified traversals is formed. The identified traversals and time duration corresponding to each visit is stored in a memory. The stored data from the memory is transferred to a database. Performance measures are produced that correspond to each visit to the web-pages based on the stored data in the database. A web-site performance analysis system that implements this method also is disclosed.

Web-site performance analysis system and method of providing a web-site performance analysis service

A data collection system collects statistics related to each visit to each web-page within a web-site. In addition to collecting path information related to traversals to and from each web-page, the system collects information regarding the particular session, such as the visitor's connection speed, the time required to download the web-page to the visitor's system, the duration of time that the visitor spent at the page, whether the user clicked the 'back' button to leave the site, and so on. The data reporting system presents statistics based on the collected data in an easy-to-use and easy-to-understand form that is customizable by the user. By collecting and reporting performance factors related to each web-page, or sets of web-pages within a web-site, marketers and webmasters can address any perceived deficiencies and/or can optimize the performance of select pages to achieve specific marketing objectives. To optimize performance and minimize storage requirements, the data collection system uses a two-stage storage architecture. Data is collected in one or more registers in a sequential fashion, and transferred to a database periodically.

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Los Gatos, CA, United States of America

Sara Swanson