Sprint Communications Comapny L.p.

Sara M Dugan

Wayne William Schroeder

Timothy L Bell

Ashwin Shashindranath

A method of consolidating consumer profiles based on mapping an external identifier of a mobile communication device to a mobile network identification by an authentication network element computer. The method comprises receiving, by an advertisement (ad) bidder server computer, an ad bid request with an external consumer identifier and consumer profile information of a mobile communication device, and receiving, by a mobile communication network, a pixel tag request from the mobile communication device with the external consumer identifier embedded in the pixel tag request, wherein the mobile communication network is maintained by a mobile network carrier that maintains the ad bidder. The method further comprises identifying a mobile network identification of the mobile communication device by the mobile communication network, and storing a mapping between the external consumer identifier and the mobile network identification.

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Overland Park, KS, United States of America

Sara M Dugan