Onetrust, LLC

Santosh Kumar Koti

Jonathan Blake Brannon

Kevin Jones

Casey Hill

Subramanian Viswanathan

Patrick Whitney

Anand Balasubramanian

Mithun Babu

Jeffrey Baucom

Madhusudhan Kunhambu

Rajneesh Kesavan

Brian Kelly

Sathish Gopalakrishnan

Mohamed Kabad

Jayamohan Puthenveetil

Data processing systems and methods, according to various embodiments, are adapted for determining a categorization for each tracking tool that executes on a particular webpage based on a variety of criteria, such as the purpose of the tracking tool and its source script. The system may compare the characteristics of tracking tools on a webpage to a database of known tracking tools to determine the appropriate categorization. When a user visits the webpage, the system analyzes these categories and determines whether the tracking tool should be permitted to run based on the categories and/or other criteria, such as whether the user has consented to the use of that type of tracking tool.

Data processing systems and methods for automatically blocking the use of tracking tools

Growing community of inventors

Atlanta, GA, United States of America

Santosh Kumar Koti