Twitter, Inc.

Microsoft Technology Licensing, LLC

Santosh Kumar Kancha

Shariq Rizvi

Ameet Ranadive

Yimin Wu

Xiaochuan Qin

Abhishek Shrivastava

Travis Lull

Tom Larson

Wenchang Zhou

Bill Darrow

Lei Zhang

Sandeep Pandey

Chinmoy Dutta

Ke Zhou

Vibhor Rastogi

Junjun Li

Wanchen Lu

Milind Mahajan

Anthony Duane Duerr

Kumaresh Pattabiraman

Keren Baruch

Kunal Mukesh Cholera

Jianbao Tao

A system for online conversion attribution. The system includes a short uniform resource locator (URL) service programmed to, in response to receiving a short URL from a device: provide a cookie that includes a short URL ID to the device, and provide a short URL descriptor including the short URL ID to a user mapping service. The system further includes the user mapping service programmed to receive the short URL descriptor, receive a social media descriptor including a social media ID, map the short URL ID to the social media ID using the short URL descriptor and the social media descriptor, and attribute, using the mapping, a conversion on a website accessed using the device based upon receipt of the short URL ID from the device.

Method and system for online conversion attribution

In an example embodiment, a fast and space-efficient ranking mechanism is used for vertical searches. A precedence is assigned to a plurality of features based on the relative importance of those features to the provider of a vertical search engine. In an example embodiment, this relative importance may be explicitly indicated by the provider of the vertical search engine. A unique data structure may then be created that incorporates the precedence of each feature.

Precedence-based fast and space-efficient ranking

A method for conversion attribution. The method includes obtaining a first identifier associated with a first device, obtaining a second identifier associated with a second device, bridging the first identifier and the second identifier based on a determination, made by a probabilistic classifier, that the first identifier and the second identifier are associated with a common user, and attributing, using the bridge, a conversion on a website accessed using the second device.

Method and system for identifying users across mobile and desktop devices

Growing community of inventors

Pleasanton, CA, United States of America

Santosh Kumar Kancha