Intertrust Technologies Corporation

Aol Inc.

Sanjeev Tenneti

Prasad Khambete

David P Maher

Prasad Sanagavarapu

Laurent Grandhomme

David S Bill

Ellis Marshall Verosub

Kamal Acharya

Shailesh Prakash

Solomon D Goldfarb

Todd Pringle

Adam Milligan

A method for distributing an electronic content item for consumption with advertisements is provided. In one embodiment, a content provider creates a license identifying one or more slots within an electronic content item at which advertisements are to be inserted. The license specifies one or more types of advertisements that are not permitted to be inserted into the slots, and also specifies criteria for dynamically selecting advertisements to insert into the one or more slots. The content provider securely associates the electronic license with the electronic content item and distributes the electronic content item and the electronic license to a third party for consumption or subsequent transfer to an end user.

Content delivery systems and methods

Embodiments of a mobile device and server system are described. The mobile devices communicate with the server system and present targeted content, such as advertisements to the mobile device users. The content is targeted based on usage statistics stored on the server system which were previously collected from the mobile device. The server receives the usage statistics collected from the mobile device, makes inferences about preferences of users by tracking application and/or content usage behaviors of the users, generates recommendations for advertisements targeted toward the users of the mobile devices based on usage statistics; and transmits the recommendations to one or more of the mobile devices for presentation to the user(s).

Data collection and targeted advertising systems and methods

The digital content store provides users with an opportunity to purchase authorized usage of digital content, such as single or multiple music tracks, video, movies, and/or video games. The users can also buy license to a desired track for a fixed number of times, e.g. preferably the users can listen on three different machines simultaneously. Users can also burn a play list of X number of times, for example ten. The burn limit preferably applies to the play list, not the song. Mixed media capability is provided that allows the purchase of digital content and/or physical media. The digital content store system comprises a unique digital rights management system and a back-end enabling system that controls these digital rights.

Digital content store system

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Milpitas, CA, United States of America

Sanjeev Tenneti