Excalibur Ip, LLC

Juniper Networks, Inc.

Sanjay Kumar Gupta

Prabhakar Goyal

Rampradeep Dodda

Sai Sundar Ramamurthy

Ravi Kumar G V Subrahmanya

Rajneesh Kumar

Unni Dilip

Vijay Sai Ram Paruchuri

Bhaskar Jain

Methods and Systems for facilitating caching of advertisements are described. The methods include receiving an ad request and generating a serving plan in response to said receiving the ad request. The serving plan includes multiple cache lines that identify corresponding advertisements. Each of the cache lines is associated with a corresponding expiration. Also, each cache line is readable by logic to display one of the advertisements corresponding to the cache line. The cache lines include a first cache line. The first cache line includes ad information, which is associated with a first one of the advertisements. Moreover, the ad information includes one or more parameters for expiration of the first cache line of a client device. The client device is configured to display the plurality of advertisements. The method includes sending the serving plan to the client device to store in the client device.

Methods and systems for facilitating caching of advertisements

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Sunnyvale, CA, United States of America

Sanjay Kumar Gupta