Excalibur Ip, LLC

Verizon Media Inc.

Sandeep Thirumalai

Stergios Stergiou

Rohit Chandra

Yair Koren

Herve Marcellini

Ben M Shahshahani

Shreyas Kolkebail Shetty

Soomin Lee

Varun Dhananjay Bhatt

Shakti Prasad Sen

Sepehr Sahba

One or more computing devices, systems, and/or methods for transmitting content items using search history profiles are provided. For example, a first request to access a web page may be received. The first request may be associated with a device. The first request may be analyzed to determine a query. The query may be stored in a search history profile associated with the device. The search history profile may comprise indications of a plurality of queries. A second request for content may be received from a second device associated with the search history profile. Responsive to receiving the second request, a content item may be selected from a content items database based upon the query. The content item may be transmitted to the second device. The device may be the same as the second device. Alternatively and/or additionally, the device may be different than the second device.

Transmitting content items using search history profiles

Techniques are provided that include obtaining a Document Object Model of an HTML document, such as a web page of a publisher. Elements of the Document object model may be identified that are associated with native advertisement placement candidate containers. Based at least in part on analysis associated with the Document Object Model, and utilizing at least some of the identified elements, one or more native advertisement placement candidate containers may be determined. With some techniques, the analysis includes identifying a deepest set of nodes in the Document Object Model, corresponding to a particular tag sequence, whose cardinality is no less than a cardinality of a set of nodes in the Document Object Model, corresponding to a particular tag sequence, corresponding to the identified elements. Some techniques may utilize XPaths in the analysis.

Xpath related and other techniques for use in native advertisement placement

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Fremont, CA, United States of America

Sandeep Thirumalai