Facebook, Inc.

Meta Platforms, Inc.

Sanchan Sahai Saxena

Ed Ignatius Tanghal Salvana

Fei Wang

Sergey Markov

Yi-Wei Wu

William Taube Schurman

Youssef Ahres

Mohit Rajani

Jeffrey Andrew Kanter

David Gross-Baser

Lukas Camra

Andrew Sean Yang

The present disclosure is directed to a networking system that provides a user experience in which users of the networking system can interact with user-generated digital content items to select and receive information about one or more products. In particular, the systems and methods involve identifying products shown within user-generated digital content items and associating the user-generated digital content items with the identified products. In addition, where a user selects a product shown within a digital content item, the systems and methods involve selectively identifying other user-generated digital content items for the user based on a coefficient between the user and the other user-generated digital content items. Moreover, the systems and methods involve tracking user-interactions with respect to digital content items and generating and providing a creation insight including an identification of one or more products predicted to engage users of the networking system.

Matching and ranking content items

An online system presents a feed of content including content items and one or more scrollable content units to a user of the online system. A scrollable content unit includes an ordered set of content items sharing a common attribute, such as advertisement requests associated with the same advertising campaign or images associated with a common subject. The scrollable content unit is scrollable in a direction that is orthogonal to an orientation of the feed of content, allowing presentation of additional content items from the ordered set when a user navigates through the ordered set. When all content items in the ordered set have been displayed by the scrollable content unit, an interaction with the scrollable content unit by the user presents additional content associated with the ordered set of content items, such as a page associated with the common attribute of content items in the ordered set.

Presenting additional content to an online system user based on user interaction with a scrollable content unit

An online system presents a feed of content including content items and one or more scrollable content units to a user of the online system. A scrollable content unit includes an ordered set of content items and a display area presenting fewer than all of the content items of the ordered set at a time. The user navigates through the ordered set of content items in the display area by interacting with the scrollable content unit. If the user navigates through fewer than all of the content items in the ordered set, the online system modifies the ordered set. If the scrollable content unit is again provided to the user, the scrollable content unit presents content items based the modified ordered set. For example, the modified ordered set prioritizes presentation of content items from the ordered set that were not previously presented to the user.

Presenting content to an online system user based on content presented by a scrollable content unit

A first online system allows a user to create content items for presentation in a second online system without having an account in the second online system. The first online system maintains identifying information associated with users of the first online system. The first online system may also maintain a set of permissions identifying users of the first online system authorized to create content items associated with each user of the first online system. Based on the information, the first online system enables its users to create content items for presentation to users of the second online system without requiring the users to create accounts on the second online system. The content items may include one or more types of objects maintained by the first online system that help identify the user associated with the content item.

Generating a content item based on user information maintained by a first online system for present on a second online system

Growing community of inventors

Milpitas, CA, United States of America

Sanchan Sahai Saxena