Spotify Ab

Samwoo E

Ari Liusaari

Karl-Johan Persson

Felice Mancino

Stig Gustav Viktor Söderström

Fredric Vinnå

Steven Paul Everington

Dejan Sormaz

Daniel Galfvensjö

Colin McLeod

Jason Richman

Alex Sarkesian

Will Meyer

Ed Chen

This disclosure concerns the providing of media, and more particularly to the streaming of media. In accordance with an example embodiment: a portion of a day is determined; a first data message is sent to a computer server system. The first data message comprises instructions to the computer server system to return media content associated with the determined portion of the day. A second data message is received from the computer server system, the second data message comprising media content associated with the determined portion of the day. In response thereto is playback performed of the media content at the user interface of the electronic device in dependence of the determined portion of the day. While performing playback is a visual appearance parameter of the user interface adjusted according the determined portion of the day.

Playback of media streams in dependence of a time of a day

Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for watch-now functionality. A media play logic at a media device controls playback of media content and advertisements as received from a media server, and can be configured for regular media play, or extended media play. Periodically, for example when input is received from a user to skip to a next media option for playback, the user can be prompted to watch an advertisement, in return for extended media play. Upon receiving an election by the user to watch the advertisement in return for extended media play, the media application plays the advertisement, and configures the media play logic for an extended period of advertisement-free media play.

System and method for providing watch-now functionality in a media content environment

Growing community of inventors

Eaglewood, NJ, United States of America

Samwoo E