Xandr Inc.

AT&T Intellectual Property I, LP

Microsoft Technology Licensing, LLC

Samuel Seljan

Yaron Lissack

Eric Martin Zavesky

David Crawford Gibbon

Charles Brian O'Kelley

Catherine Mary Williams

Ashutosh Sanzgiri

Taylor Edward Burmeister

Justin Pines

Jaidev Sridhar

Lee Begeja

Arel Ives Lidow

Andrew Sweeney

Michael McNeeley

Sandesh Devaraju

A data processing system includes a transaction bus, a console application in communication with the transaction bus, and a view predictor subsystem in communication with the transaction bus. The transaction bus receives, from a user application executing on a client device, a call for visual information to be provided to the user application. The view predictor subsystem determines a likelihood that the visual information will be viewable within a viewport of the user application, and a plurality of respective values for a plurality of sources of the visual information are computed based on the likelihood and a respective priority for each source. The console application provides to the transaction bus the set of potential sources of the visual information, and the transaction bus selects, based on the computed values, one of the potential sources of the visual information to be the result, which is provided to the user application.

Real-time data processing pipeline and pacing control systems and methods

Aspects of the subject disclosure may include, for example, receiving an indication of a selection of a first advertisement included within a first content item from a communication device, transmitting terms of purchase associated with the first advertisement responsive to the receiving of the indication of the selection of the first advertisement, selecting a second content item based on an indication of the first content item and/or a context associated with the communication device, transmitting the second content item to the communication device responsive to the selecting of the second content item, obtaining an indication of a transaction completed for a purchase from the communication device, selecting a second advertisement responsive to the indication of the transaction, and transmitting the second advertisement to the communication device. Other embodiments are disclosed.

Method and apparatus for generating personalized payloads

Aspects of the subject disclosure may include, for example, monitoring a performance of a creative presented by a first plurality of client devices in conjunction with a distribution of a first content item via a first outlet, determining that the performance exceeds a threshold, responsive to the determining that the performance exceeds the threshold, identifying a second outlet to distribute the first content item, and providing the first content item to the second outlet responsive to the identifying of the second outlet. Other embodiments are disclosed.

Apparatuses and methods for identifying content distribution opportunities in accordance with advertising performance

Aspects of the subject disclosure may include, for example, a device having a processing system including a processor; and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations of deriving one or more building blocks from original content of a franchise; providing a search interface enabling a user to discover the one or more building blocks, wherein the user selects a set of building blocks from the one or more building blocks for creating user generated content; providing a composition module enabling the user to manipulate the set of building blocks to create the user generated content; and applying one or more policies of the franchise concerning the user generated content, wherein the one or more policies ensure that the user generated content complies with objectives of the franchise. Other embodiments are disclosed.

System for fan-based creation and composition of cross-franchise content

Systems and methods for optimizing floor prices in real-time bidding auctions are described. Upon receiving a request for an advertisement to be served to an impression consumer, the value of the consumer can be determined based, for example, on historical bid prices in prior auctions. A maximum floor price for the current auction to serve the impression us calculated based at least in part on the value of the impression consumer and one or more attributes associated with the auction. The auction is held using the calculated floor price, which can be adjusted based on an aggressiveness factor, and the winner of the auction can be determined based on the floor price.

Methods and systems for dynamic auction floors

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving, from a client device of a user, a notification of an available ad space in a user interface of an application executing on the client device, identifying one or more advertising elements, each advertising element representing a respective buyer and comprising a respective bid price, one or more respective campaigns, and one or more respective creative elements, for a particular advertising element having a bid price based on, at least in part, past revenue generated from the buyer, determining an impression frequency from one or more of the creative elements of the particular advertising element, and adjusting the particular advertising element's bid price based on the impression frequency, after adjusting the particular advertising element's bid price, ranking the advertising elements based on, at least in part, the respective bid prices, and for a top-ranked advertising element, identifying a first creative element of the top-ranked advertising element, and sending the first creative element to the client device.

Modifying bid price for online advertising auction based on user impression frequency

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Portland, OR, United States of America

Samuel Seljan