Brightedge Technologies, Inc.

Sammy Yu

Lemuel S Park

Jimmy Yu

Thomas J Ziola

Lennon Liao

Emeka Ajoku

Rolland Yip

Markus Spohn

Meyyappan Alagappan

Joshua Philip Crossman

A method including accessing a website comprising one or more webpages. The method may also include determining, by a processor, one or more modifications to the one or more webpages of the web site configured to improve a search engine optimization (SEO) of the web site. The method may also include determining, by the processor, software code configured to enact the one or more modifications. The method may also include determining, by the processor, group-specific instructions configured to insert the software code into the one or more webpages of the website via attribute overwriting. The method may also include installing the group-specific instructions into an application stack of the web site so that device browsers executing code of the web site, to render the one or more of the webpages, execute the software code.

Dynamic configurability of web pages

A method for pairing web pages with keywords may include obtaining a keyword paired with a public web page, the public web page configured to be published at a public address; determining a mapping between the public address of the public web page and an internal address of an internal web page that corresponds to the public web page, the internal address pointing to the internal web page used in a content management system that generates the internal web page and the public web page; creating a keyword-page pairing entry that includes the keyword and the mapping between the public address and the internal address, the keyword-page pairing entry indicating the keyword is paired with the internal web page; and sending the keyword-page pairing entry to the content management system.

Content management systems

A method for estimating web traffic to a website is disclosed. The method may include obtaining a first set of reporting information from a secured external source that directs traffic to the website. The first set of reporting information may have a corresponding portion of reporting information which is not provided from the secured external source. The method may include obtaining a second set of reporting information from a unsecured external source that directs traffic to the website. The second set of reporting information may be different than the first set of reporting information. The method may also include generating an estimation of the corresponding portion of reporting information which is not provided from the secured external source by correlating the second set of reporting information with the first set of reporting information.

Secured search

A method of optimizing placement of references to an entity includes identifying at least search term to be optimized, determining a score for results of a search of a network with respect to the entity, determining costs associated with improving the score, and determining values associated with improving the score.

Opportunity identification and forecasting for search engine optimization

A method of optimizing digital content for searches performed on mobile devices. The method may include receiving digital content that includes one or more pages and analyzing the digital content to determine one or more properties of the digital content that relate to placement of a reference to the digital content in mobile search results. The method may also include analyzing the properties of the digital content to determine one or more optimizations to apply to the digital content to improve the placement of the reference to the digital content in the mobile search results. In addition, the method may include generating one or more recommendations for adapting the digital content based on the optimizations.

Optimizing location and mobile search

Methods for optimizing social media are disclosed. Such methods may include identifying at least one keyword utilized for at least one webpage, identifying social media correspondence referencing the at least one keyword, analyzing content collected from the social media to determine a frequency of references to the at least one keyword and generating at least one report including information based on the analysis. The report may include recommendations for optimizing social media by, for example, increasing visibility by using high-performing keywords. Systems for performing the methods are also disclosed.

Optimization of social media engagement

A method of determining search engine rank for digital content. The method may include performing a search for digital content on a network using a search term to obtain search results. The method may also include obtaining search engine optimization data from the search results and analyzing the search engine optimization data to determine a position of digital content related to an entity with respect to non-category specific search results and sub-links of non-category specific search results.

Ranking search engine results

In an example embodiment, signals are collected from one or more first channels in a communication network. The one or more first channels may include at least one of organic search, paid search, or social media. Based on the collected signals, a recommendation is made with respect to a campaign within a second channel.

Optimizing internet campaigns

One embodiment includes a method for estimating web traffic to a website. The method includes obtaining a subset of first set of reporting information from a secured external source and a second set of reporting information from a unsecured external source. The first set of reporting information includes a corresponding set of secured reporting information which is not provided. The method also includes generating an estimation of the amount of traffic directed to the website from the secured external source by correlating the second set of reporting information with the first set of reporting information, and obtaining an estimated revenue value of the traffic from both the secured external source and unsecured external source based on the estimation of the amount of traffic directed to the website from the secured external source and an amount traffic directed to the website from the unsecured external source.

System and method for estimating organic web traffic from a secured source

A method of performing an audit of auditable objects within webpages of a website includes identifying an auditable object marker and crawling a portion of a website to identify multiple webpages of the website that each include the auditable object marker. The method may further include configuring an audit rule to determine a property of an auditable object of each of the webpages where the auditable object marker is associated with the auditable object. The method may further include performing an audit of each of the webpages according to the audit rule to determine the property of the auditable object for each of the webpages and grouping the webpages based on the property of the auditable object for each of the webpages.

Auditing of webpages

One example includes a method of attributing revenue to keywords for an entity having an entity website. The method may include obtaining the keywords used in a secured search on a search engine that result in a visit to an entity website and determining a position or rank of a webpage of the website on a search results page resulting from searching the keyword. The method may further include estimating, based on the rank of the webpage, a number of visits to the website that result from secured searches of the keyword.

Search engine optimization with secured search

Search engine optimization for all digital content of an entity, including category specific content such as images, videos, products, news, places, and other content, can change the entity's visibility on the internet, particularly on search engine result pages. A method for increasing search engine optimization of digital content can include performing a search and analyzing the search results to identify category specific search results. The method can further include determining an equivalent search engine ranking for each category specific search result that depends on one or more factors and making a recommendation on how to increase the search engine optimization of the entity's digital content.

Search engine optimization for category specific search results

A method for optimizing search results for an entity includes determining a grouping for actions related to an entity. The grouping may include a plurality of terms. The method may also include searching a network for the terms associated with the grouping. Thereafter, results of the searches may be analyzed to determine a rank for the entity within the results.

Search engine optimization at scale

Methods for optimizing social media are disclosed. Such methods may include identifying at least one keyword utilized for at least one webpage, identifying social media correspondence referencing the at least one keyword, analyzing content collected from the social media to determine a frequency of references to the at least one keyword and generating at least one report including information based on the analysis. The report may include recommendations for optimizing social media by, for example, purchasing paid posts or links on a social media website. Systems for performing the methods are also disclosed.

One embodiment includes a method for estimating web traffic to a website. The method comprises obtaining a first set of reporting information from a secured external source that directs traffic to the website, the first set of reporting information having a corresponding portion of reporting information which is not provided from the secured external source, obtaining a second set of reporting information from a unsecured external source that directs traffic to the website, the second set of reporting information being different than the first set of reporting information, and generating an estimation of the corresponding portion of reporting information which is not provided from the secured external source by correlating the second set of reporting information with the first set of reporting information.

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San Mateo, CA, United States of America

Sammy Yu