Microsoft Technology Licensing, LLC

Samir Bathla

Prateek Tiwari

Vinod Krishnan Koduvayoor Subramanian

Ayan Banerjee

Marcelo Medeiros De Barros

Manish Mittal

Systems and methods are provided for determining contextual objects related to web content. Web content may include one or more elements, which may be extracted from the web content and analyzed to identify any contextual objects. The web content elements may be hyperlink elements, and contextual objects may be identified based on the hyperlink elements. A dominant entity may be identified for the web content, and contextual objects relating to the dominant entity may be identified. When a request for web content is received, contextual objects may be provided with the requested content. Personalized contextual objects may be selected from the identified contextual objects based on data associated with the request for web content. Selection of a contextual object may result in navigation to a browsing environment associated with the selected contextual object.

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Woodinville, WA, United States of America

Samir Bathla