Popdust, Inc.

Sameet U Durg

Michael Sprague

George Mario Fortuna

Joseph Amedeo Fortuna, Jr

William Fielding Frank

A system and corresponding method gather information about browsing and purchasing behavior of web users to avoid tracking information associated with individual web browser instances. The system enables collection of historical and statistical information by legitimate interested parties to be severed from information about the behavior of a browser instance, and so too from information about the user of the browser instance. The system is configured to perform at least one of: (i) masking a web browser cookie to prevent use of the cookie to access browsing information related to a user and (ii) replace stories about sequences of browser behaviors with statistics about abstracted 'story types.' A story type is a sequence of behavior types common to all web browser instances which have performed that sequence. An example embodiment uses masking and aggregation techniques, frequently, and includes a variety of industry standard security measures specially adapted to these purposes.

Anonymous eCommerce behavior tracking

Embodiments are directed to methods and systems for determining the identity of a user as a person or a robot. In some embodiments, the methods and systems engage a web browser to produce a token and calculate a computation cost associated with the token production. The methods and systems use the computation cost to prove that the web browser on a device not handicapped by the computational challenge of producing tokens, which would handicap a robot. In some embodiments, the methods and systems generate a cookie based on a confirmed user purchase, and record the user identity contained in the cookie at a block chain to identify the user as a verified purchaser. The methods and systems may later retrieve the cookie and search the block chain using the user identity contained in the cookie. By locating the user identity in the block chain, the methods and systems know that the user is a verified purchaser, indicating the user to be a person, as robots cannot make purchases.

Browser proof of work

Online retailers and advertisers typically attempt to glean information about a potential customer from his or her web browser click history. However, relying on only a potential customer's click history is not an effective means for tailoring and personalizing web content for the user in the moment of customer interaction with the web content. Obtaining information about the user's engagement with web content is critical to successful personalization of web content in real-time. The present invention provides solutions for monitoring, tracking and calculating user engagement with web content that enables successful personalization of web content in the moment of interaction. The features of the present invention improve the customer experience of shopping online for products by providing web content that is personalized and targeted to the customer, as well as providing online retailers with a way of customizing the customer's shopping experience such that prospective customers convert to buyers at a high rate.

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New York, NY, United States of America

Sameet U Durg