Microsoft Technology Licensing, LLC

Sameera Mahesh Padhye

Yi Li

Sean Colin Wiser

Vicki Liu

Embodiments of the disclosed technologies include receiving, from a first user device, a first user interface event that includes an upload of a media asset but does not indicate an intended usage for the media asset, determining an intended usage based on a second user interface event, mapping the intended usage to a usage-based specification, converting the media asset to a usage-specific version of the media asset by applying the usage-based specification to the media asset, and initiating a distribution of the usage-specific version of the media asset instead of the media asset to at least one second user device different from the first user device.

Growing community of inventors

Sunnyvale, CA, United States of America

Sameera Mahesh Padhye