Yieldmo, Inc.

Sambit Patnaik

David Sebag

Terry McClendon

Jarrod Dowalter

One variation of a method includes, during a pause event that pauses playback of a digital video rendered within a display of a primary device: triggering playback of a video advertisement rendered in replacement of the digital video during the pause event; and, during playback of the video advertisement, rendering a digital identifier within the display, the digital identifier including a pointer to an electronic document including content associated with the video advertisement. The method further includes, during playback of the video advertisement, in response to a scan event that captures the digital identifier and initiated at a secondary device distinct from the primary device: pausing playback of the video advertisement at the primary device; triggering playback of the digital video, in replacement of the video advertisement, at the primary device; and triggering the secondary device to navigate to the electronic document based on the pointer.

Method for serving interactive digital advertising content to a user within a streaming platform

One variation of a method includes: rendering a home screen of an ad stream viewed on a display of a streaming device accessed by a user, the home screen including an image player located in a first subregion of the home screen and a set of icons selectable by the user, each icon corresponding to a video advertisement loaded within the image player; in response to detecting a first user input proximal a first icon, reconfiguring the image player to a second subregion of the home screen and triggering playback of a first video advertisement within the image player; and, during playback of the first video advertisement, in response to receiving a second user input proximal the first icon, reconfiguring the image player to a third subregion of the home screen, activating an audio stream corresponding to the first video advertisement, and continuing playback of the first video advertisement.

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Nashua, NH, United States of America

Sambit Patnaik