Microsoft Technology Licensing, LLC

Samarth Pai

Maxim A Ivanov

Angela S Wise

A centralized location for discovery and data exchange for web applications. Embodiments of the invention are directed to providing a centralized interface location to send data to and receive data from one or more web applications hosted on application servers different from a server hosting the centralized interface. An application developer for a subscriber having an account with the web application may therefore easily extend the functionality of one or more web applications by communicating with a single interface provided, rather than with separate interfaces for each application. The centralized interface may provide information such as a list of all web applications or functionality to which a particular subscriber has access, and may support any desired extension (e.g., addition of users).

Extending functionality of applications

Extending functionality of web-based applications

Architecture for dynamically tracking information about a first-time or inactive user to a website and expeditiously presenting targeted content back to the user to maintain the user interest in the website. A visceral connection is created with the user based on immediately relevant content and functionality, and without requiring user-entered profile information about the user. Based on a few pieces of browsing information collected while at the website an action-oriented initial scenario is provided that is interesting to the user, and gets the user invested in the content (e.g., product) as a whole. Services can be recommended to users in the context of a social application or an online service provider, for example. The architecture also facilitates the up-selling, cross-selling of services, features, and products, for example, to users based on the current user browsing activity.

Content recommendations based on browsing information

An approach is described for recording the selections made by a user and then presenting information regarding these selections to the user in various contexts. Each selection corresponds to the user's express request to receive information (such as a telephone number) that is useful in performing a transaction (such as calling a particular business entity).

Presenting information regarding selected items

In response to receiving a voice message, a telephony service creates an e-mail message directed to the intended recipient of the voice message. The e-mail message includes the voice message as an attachment and an embedded image file. Once the e-mail message has been created, a mail system is utilized to transmit the e-mail message to the intended recipient of the voice message. An e-mail client application program may be used to retrieve the e-mail message and to view the message content. In order to render the message content, the e-mail client application program will transmit a request for the image file. In response to receiving the request for the image file, an indication is transmitted to the telephony service indicating that the intended recipient has heard the voice message. In response to receiving the indication, the telephony service marks the voice message as heard.

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Bellevue, WA, United States of America

Samarth Pai