Snap Inc.

Samarth Chopra

Amit Datta

Apoorvaa Deshpande

Bahador Yeganeh

Hooman Javaheri

Systems and methods herein describe privacy preserving multi-touch attribution. The described systems access a plurality of impression events and a plurality of conversion events, and for each impression event and each conversion event, wherein each impression event and each conversion event are associated with user identifiers, the described systems generates a hashed user identifier based on the associated user identifier, initiates a key agreement protocol comprising a key, generates an encrypted identifier by encrypting the hashed user identifier with the key, and stores the encrypted identifier.

Privacy-preserving multi-touch attribution

An example computer-implemented system maintains user profiles and displays external content. Method and system are provided for performing attribution of conversions with respect to the external content in a privacy safe manner by anonymizing personally identifiable information utilizing cryptographic salt.

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Santa Monica, CA, United States of America

Samarth Chopra