Roku, Inc.

Saket Kumar

Mehul Sanghavi

Matthieu Chamik

Michael Bruza

Aspects of the disclosed technology provide solutions for dynamically generating media content with an animated background based on contextual data. An example method can include receiving media content including a sequence of video frames. The method can include steps for determining a context associated with the media content and generating an animated background based on the context associated with the media content. In some examples, the animated background may include one or more items. The method can further include placing the media content within the animated background to generate a customized video for playback on a user device. Systems and machine-readable media are also provided.

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FREMONT, CA, United States of America

Saket Kumar