Yume, Inc.

Sachin Gupta

Matthew D Shaver

Ayyappan Sankaran

Vijay Kaushik

Ayusman Sarangi

A system and method for identifying household users of electronic screen devices includes a server system having a digital processor, non-transient computer readable media, and a database. The computer readable media includes program instructions executable on the digital processor for: (a) retrieving from the database a stored IP address and requestor attributes associated with an advertisement (ad) request of a requestor; (b) storing an ad request that is likely of a residential origin in an IP Bucket; and (c) assigning a household identifier (HID) to the IP Bucket if it qualifies as a household.

Systems and methods for identifying household users of electronic screen devices

A method for providing data over a network using an application server having off-heap caching includes receiving at an application server coupled to a network a request for requested data, using an key index stored on the application server to locate where the requested data is stored in off-heap memory of the application server, retrieving the requested data from the off-heap memory of the application server, and resolving the request.

Network service system and method with off-heap caching

A method for providing data over a network using an application server having off-heap caching includes receiving at an application server coupled to a network a request for requested data, using an key index stored on the application server to locate where the requested data is stored in oil-heap memory of the application server, retrieving the requested data from the off-heap memory of the application server, and resolving the request.

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Fremont, CA, United States of America

Sachin Gupta