Microsoft Technology Licensing, LLC

Sachin Dhawan

Li Erran Li

Brian Burdick

David Earl Heckerman

Christopher A Meek

David Maxwell Chickering

Ying Li

Tarek Najm

Rajeev Prasad

Raxit A Kagalwala

Murali Vajjiravel

Ewa Dominowska

Systems, methods, and computer-readable media for matching a visual media object to an advertisement are provided. Embodiments of the present invention include receiving un-categorized visual media objects, automatically categorizing received visual media objects into subject-matter categories using image recognition technology, and retrieving advertisements assigned to the same subject-matter category for presentation in association therewith.

Matching advertisements to visual media objects

Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.

Systems and methods for estimating placement positions of content items on a rendered page

Systems and methods for determining bid value for content items to be placed on a rendered page

Growing community of inventors

Redmond, WA, United States of America

Sachin Dhawan