Google Inc.

Ryan Scott Elmquist

Lianxiao Qiu

Rahul Shirish Oak

Tal Max Akabas

Junfu Chen

Tuna Toksoz

A data processing system for searching network requests to extract values of parameters in the network requests includes a shared memory that stores data structures, wherein each of the data structures is stored in association with a value of a key, and wherein each of the data structures includes one or more entries for storage of data representing a network request. A parser engine parses a particular network request for values of parameters and for a value of a key. A search engine queries the shared memory for a particular data structure stored in association with the value of the key. A logic engine detects an absence of a particular entry, in the particular data structure, that stores data representing the particular network request, generates an entry in the particular data structure, and stores in the generated entry the values of the parameters.

Data processing system for generating entries in data structures from network requests

Systems and methods that may be used to provide cross content network event attribution are provided. One method includes receiving, by a coordination server, an event attribution request for a second event from an attribution server, the second event is an online activity performed by a user via one of a plurality of user devices after a first event, the first event is another online activity performed by the user via one of the plurality of devices. The method includes determining, by the coordination server, whether the second event is attributable to the first event.

Systems and methods for providing cross-network event attribution

Methods, systems, and computer readable medium for reducing redirects of a client device are disclosed. A method for directing a user to a destination page includes detecting, by one or more servers, interaction with a digital component at a client device, identifying, by the one or more servers, a different server to which the one or more servers are to redirect the client device and a destination page being requested through the interaction with the digital component, redirecting, by the one or more servers, the client device to a destination page without redirecting the client device to the different server, and pinging, by the one or more servers, the different server with a request that includes interaction data corresponding to the interaction with the digital component.

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San Francisco, CA, United States of America

Ryan Scott Elmquist