Apple Inc.

Ryan S Mehlmauer

Thomas M Alsina

Michael Froimowitz Greenzeiger

Mehul Kirtikant Sanghavi

Michael R Siracusa

Subash Sundaresan

Sagar A Joshi

Ravindra Marotirao Phulari

Steven C Bredenberg

Todd Michael Teresi

Daniel Bates

Julie W Cheng

Kuriakose Sony Theakanath

James L Bell

Martin Rouaux

Dominic Blatchford

Method and arrangements are provided to generate supplemental analysis modules for items of invitational content, the modules including an event dictionary and event handlers. Such modules are configured to collect event information at an end user device associated with the operation of an item of invitational content, determine whether the event information corresponds to an entry in the event dictionary, and, upon determining that the event information corresponds to an entry, identify an event handler corresponding to the entry and routing the event information to the event handler, where the event handler is configured for generating an event message.

Supplemental analysis module for invitational content

Systems, methods, and computer-readable medium are provided for managing electronic content requests. For example, a user device may collect usage information associated with use of the user device. The user device may transmit data corresponding to a first category of usage information to a service provider. In some examples, a file that comprises a plurality of electronic content items can be received. The file may also contain logic for determining which of the content items to display. The logic may be executed to determine a particular item of the content items to display based at least in part on additional data corresponding to a second category of the usage information. In some examples, the user device may prepare the particular content item for display.

Electronic content requests

Systems, methods, and computer-readable storage media for determining user journeys during presentations of content. The system first determines an average time spent for sessions associated with a presentation of content. Next, the system identifies a representative group of sessions from the sessions by identifying each of the sessions having a respective time spent within a statistical range from the average time spent for the sessions. The system then determines a most common path of events from the representative group of sessions to yield a most common user journey associated with the presentation of content.

Representative user journeys for content sessions

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San Jose, CA, United States of America

Ryan S Mehlmauer