Linkedin Corporation

Microsoft Technology Licensing, LLC

Ryan Roslansky

Allen J Blue

Hyun Chul Lee

Runfang Zhou

Liqin Xu

Anand R Iyer

Techniques for ascribing social attributes to content items and for selecting content to display in a content feed are described. According to various embodiments, accessing one or more content items accessible via a network are accessed, each of the content items having received one or more social activity signals. Thereafter, members of an online social network service that submitted the social activity signals may be identified. Member profile data identifying member profile attributes of the members cemented the social activity signals may then be accessed. Thereafter, social attribute information may be generated and associated with each of the content items, the social attribute information identifying the member profile attributes of the members that submitted the social activity signals associated with each of the content items.

Techniques for ascribing social attributes to content

Method and system are provided to determine a member profile associated with a reference to a person in a publication and may be used beneficially to identify members of a social network in news articles. The system may be configured to detect a publication that was shared by a member of an on-line social networking system, determine that the publication includes a name entity, and identify a member profile in the on-line social networking system that represents a member referenced by the name entity. The process of identifying a member profile in the on-line social networking system that represents a member referenced by the name entity may include building a list of candidate profiles from the member profiles of the on-line social networking system and selecting a matching profile from the candidate profiles, utilizing one or more disambiguation techniques.

Method and system to determine a member profile associated with a reference in a publication

Growing community of inventors

Hillsborough, CA, United States of America

Ryan Roslansky