Facebook, Inc.

Ryan Patterson

Michael Dudley Johnson

Erick Tseng

In one embodiment, a method includes, sending, to a client device of a user of an online social network for presentation to the user, one or more references corresponding to one or more content items of the online social network, respectively. Each reference is presented with one or more call-to-action elements. Each call-to-action element is a user-interface element that prompts an action from the user to initiate a particular function or process related to the content item via the online social network. The call-to-action elements for each content item are presented in ranked order based on a suitability of the call-to-action element to the content item. The method includes receiving a selection of a call-to-action element presented with a reference corresponding to a particular content item. The method includes executing the function or process related to the content item on the online social network prompted by the selected call-to-action element.

Context-based selection of calls-to-action associated with search results

In one embodiment, a method includes compiling one or more references to content items based on information known about a user stored in one or more object stores of a social-networking system. Each reference is associated with one or more call-to-action elements applicable to the content item associated with the reference. The call-to-action elements are selectable by the user to initiate the execution of an action modifying the related content item on the social-networking system. Modifying the related content item may include modifying metadata associated with the content item in one or more object stores of the social-networking system. The method includes sending, to a client device of the user after the user accesses a tool provided by the social-networking system, the references with their associated call-to-action elements for presentation to the user. The call-to-action elements are presented to the user in proximity to their associated references.

Suggesting search results to users before receiving any search query from the users

In one embodiment, a social-networking system may compile a set of search results based on information known about a user stored by the social-networking system, the search results being compiled before the user inputs any search query or portion thereof, each search result being associated with one or more call-to-action elements applicable to the search result, each call-to-action element prompting an action from the user related to the search result via the social-networking system, and send the set of search results with the call-to-action elements for presentation to the user, wherein the call-to-action elements are presented to the user in proximity to their associated search results.

In one embodiment, a method includes receiving a search query for content items of the online social network, identifying content items of the online social network that match the search query, and sending, in response to the search query, search results corresponding to the identified content items, where each search result is presented with one or more call-to-action elements applicable to the content item, and where the call-to-action elements are presented in ranked order based on a suitability of the call-to-action element to the content item.

In one embodiment, a computing device may access a search query provided by a user; identify a set of search results in response to the search query, wherein one or more search results in the set are associated with a feature of a social-networking system; rank the set of search results based on one or more factors; boost one or more ranks of the one or more search results associated with the feature to bring the feature to the user's attention; and present the set of search results to the user in order of its ranking.

Context-based ranking of search results

In one embodiment, in response to a user accessing a search tool and before the user submitting any search query or portion thereof to the search tool, compiling a first set of search results based on information known about the user and presenting the first set of search results to the user.

In one embodiment, access a search query provided by a user of a social-networking system; identify a set of search results in response to the search query; associate one or more call-to-action elements with one or more search results in the set of search results based on one or more factors associated with the social-networking system; and present the set of search results, including the one or more call-to-action elements, to the user.

Growing community of inventors

San Francisco, CA, United States of America

Ryan Patterson