Sony Group Corporation

Ryan Ling

Ayca Topalli

A method of selecting settings for presenting AV content comprises storing a plurality of settings for presenting AV content, storing a plurality of characteristic features corresponding to AV content, storing a plurality of values defining a strength of association between a respective stored characteristic feature and a respective stored setting, obtaining one or more characteristic features from a currently delivered AV content, determining a cumulative strength of association between respective stored settings and respective stored characteristic features corresponding to the or each characteristic feature obtained from the currently delivered AV content, and selecting the stored setting having the greatest cumulative strength of association.

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Basingstoke, United Kingdom

Ryan Ling