Catalina Marketing Corporation

Ryan Carr

Gary M Katz

Mark Bradley Davis

Angela Clemens Kimes

A system and method for anticipating consumer behavior and determining transaction incentives for influencing consumer behavior comprises a computer system and associated database for determining cross time correlations between transaction behavior, for applying the function derived from the correlations to consumer records to predict future consumer behavior, and for deciding on transaction incentives to offer the consumers based upon their predicted behavior.

Assumed demographics, predicted behavior, and targeted incentives

The invention provides a system, computer program, and method for generating price point based incentives comprising: determining a category specific price point () associated with a dominant competitive brand and a client brand; generating an incentive () for said client brand based upon said price point and an anticipated price differential ().

Growing community of inventors

South Elgin, IL, United States of America

Ryan Carr