Ryff Europe Ltd.

Royston Taylor

Spencer Stephens

Mark Turner

An apparatus for processing media content includes at least one hardware processor coupled to at least one memory. The at least one memory stores instructions that when executed cause the at least one hardware processor to perform operations. The operations include generating three-dimensional (3D) representations of media elements present in one or more two-dimensional (2D) images representing a 2D scene with the media content. A 3D volume representation of the 2D scene is generated based on aggregating the 3D representations. A 3D void space associated with the 2D scene is segmented into a plurality of 3D void segments. The segmenting is based on the 3D volume representation. A 3D media element is inserted into at least one 3D void segment of the plurality of 3D void segments. The one or more 2D images are modified to include the at least one 3D void segment with the 3D media element.

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Los Angeles, CA, United States of America

Royston Taylor