Google Inc.

Roxanna Moattar-Aliabadi

Ajay Ananth Krishna

Tal Max Akabas

Arpana Hosabettu

The subject matter of this specification generally relates to detecting events that occur within mobile applications without modifying code of the mobile application. In some implementations, a front-end server receives, from a mobile application management application installed on a client device, interaction data specifying (i) a user interaction identifier for a user interaction with an interactive item that presents, at a first mobile application, content for a second mobile application and (ii) an interactive item identifier. The front-end server receives event data specifying an occurrence of a specified user action within the second mobile application and the interactive identifier for the interactive item. A back-end server determines that the specified user action resulted from the user interaction based on a match between the interactive item identifier specified by the event data and the interactive item identifier that links to the user interaction identifier for the user interaction.

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San Francisco, CA, United States of America

Roxanna Moattar-Aliabadi