Apple Inc.

Ross F LeBeau

Jeffrey L Robbin

Guy Leslie Tribble

Sam H Gharabally

Payam Mirrashidi

Erik C Neuenschwander

Jason A Novak

Darren Ming Lew

Dana J Dubois

Katherine B Skinner

Joseph A Tyson

Dmitriy Y Filyushin

Jakob D Swank

A technique that can be implemented by the digital asset repository, and includes the steps of (1) receiving, from a first application executing on the first computing device, a request to access information associated with a second application managed by the digital asset repository, wherein the request: (i) is transmitted in response to a selection of a user interface that is displayed by the first application and that relates to the second application, and (ii) includes a set of parameters that is provided by a remote server and that specifies at least one utilization requirement pertaining to the second application; (2) receiving, from the second application, an indication that activity associated with the second application has been performed; (3) determining, based on the indication, that the at least one utilization requirement is satisfied; and (4) providing the set of parameters to a metrics manager executing on a second computing device.

Techniques for managing a digital asset repository

The embodiments set forth techniques for managing advertisement attributions. A first technique can be implemented by an 'app store' application, and include the steps of (1) receiving, from a first user application, a request to view a second user application, where the request includes a set of digitally-signed parameters that are specific to an advertising campaign (provided by an advertisement network) for the second user application that is presented by the first user application. In turn, and in response to identifying that the second user application satisfies at least one criterion, the app store application provides the set of digitally-signed parameters to an advertisement metrics manager that: (i) verifies the set of digitally-signed parameters, and (ii) indicates, to the advertisement network, that business logic should be carried out in association with the first user application and the second user application. A second technique for managing advertisement attributions is also disclosed.

Techniques for managing advertisement attributions while preserving user privacy

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South San Francisco, CA, United States of America

Ross F LeBeau