Bloomreach Inc.

Rong Pan

Pradeep Muthukrishnan

Haoxin Hu

Niran Kundapur

Hai Dang

A system for evaluating web pages for searchable content can be utilized to make an e-commerce search engine more effective by identifying pages with searchable value. In embodiments, a web page exhibiting 'searchable value' is a page that provides useful information responsive to a user's query on an e-commerce search engine. One embodiment of a page evaluation system includes a web crawler module, a page analysis module, and a page index module. Web pages may be fetched and evaluated for various signals that indicate whether the web page exhibits searchable value. Examples of signals that may indicate that a web page lacks searchable value include a product page that does not have a product name nor a product image and a category page that does not have products listed in the page content. Web pages that lack searchable value may be excluded from subsequent e-commerce search results.

Identifying search friendly web pages

Techniques for providing control selection and analysis of Search Engine Optimization (SEO) activities for web sites for web service providers are disclosed. In some embodiments, a system, process, and/or computer program product for providing control selection and analysis of SEO activities for web sites includes selecting a first plurality of web pages associated with a web site for use in a control group of web pages for an experiment; selecting a second plurality of web pages associated with the web site for use in a test group of web pages for the experiment; canonicalizing the control group of web pages and the test group of web pages; and performing the experiment to determine a performance of the test group of web pages relative to the control group of web pages. For example, the test group of web pages can be configured with an SEO content improvement activity.

Growing community of inventors

Santa Clara, CA, United States of America

Rong Pan