Nike, Inc.

Ron G Faris

Aaron L Uhrmacher

Jett House

Christopher Andon

Michael B Hailey

Robert Reed

Jonathan Apostoles

An end-user computing device may utilize augmented reality to capture input from a target image. The end-user computing device may determine whether the target image contains target information. If so, an augmented reality program on the end-user computing device may present an indication that the end user has unlocked an asset. An indication that the end user has unlocked the asset may also be sent to a remote computing device.

Asset unlocking using augmented reality

An end-user computing device may utilize an imaging device to capture input from an electronic tag of a physical asset. The end-user computing device may generate supplemental digital data associated with the input. The end-user computing device may transmit the input and the supplemental digital data to an authentication and digital assets server. The authentication and digital assets server may authenticate the physical asset and transmit the authentication results to the end-user computing device, which may display the authentication results. If the authentication of the physical asset is successful, the authentication and digital assets server may select one or more digital assets and transmit the one or more digital assets to the end-user computing device. The end-user computing device may display the one or more digital assets.

Multi-factor authentication and post-authentication processing system

A method of locating a target in a geographical space includes providing information to searcher users searching for the target, and potentially selecting among multiple targets for location, and providing rewards to the searchers after locating the target. The target may be a virtual object, and the method may use augmented reality features in locating the virtual object. The method may also provide for participating users who are not actively searching for the target, but may team with a searcher to receive a reward if the searcher locates the target, and who may potentially assist the user in locating the target. Participating users may be eligible if they are located in a designated participation area. The method may further provide for observing users who can observe progress of searchers in searching for the target but are not involved in the search or reward.

Apparatus, system, and method for target search and using geocaching

According to one aspect, a system comprising a memory, at least one processor coupled to the memory, and a virtual line simulator executable by the at least one processor is provided. The virtual line simulated may be configured to receive information identifying at least one virtual line, add, in response to receiving the information, an identifier of a user to a position in the at least one virtual line, receive data indicating that the user completed at least one activity, and reposition, in response to receiving the data, the user to a new position in the at least one virtual line.

Systems and methods of socially-driven product offerings

Systems and methods for unlocking selective access for purchasing consumer products through augmented reality are disclosed. A user's mobile device may use augmented reality to capture an image and recognize a target in the image. Upon recognition of a target in the image, the device may overlay a three-dimensional model of a consumer product, and unlock the user access to purchase the consumer product shown.

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Brooklyn, NY, United States of America

Ron G Faris