Google Inc.

Roman Kirillov

Hassan Mansoor

Daniel Matthew Goodridge

Louis Aidan Collard

Andrew Tyler

Daniel Banfield

Kyle Maddison

Systems and methods for providing an actionable object within a third-party content slot of an information resource of a content publisher. A processor receives an indication of interest in providing, for display, a creative within at least one third-party content slot of an information resource of a content publisher. The information resource includes third-party content slots available to be reserved to serve creatives. The processor identifies, on the information resource, at least one third-party content slot available to be reserved to serve one or more creatives. The processor inserts an actionable object within the identified third-party content slot, the actionable object configured to generate a request to provide an interface for reserving the identified third-party content slot to display the creative responsive to an action being taken on the actionable object. The processor renders the information resource including the inserted actionable object within the identified third-party content slot.

Methods and systems for providing an actionable object within a third-party content slot of an information resource of a content publisher

A method receives a search query from a user device during a time window and accesses a repository of streaming media related information to determine one or more streaming media programs available to the user device during the time window. The method identifies a first set of categories associated with the received search query and identifies a respective program-specific set of categories associated with each of the respective available streaming media programs. The method compares the first set of categories to each respective program-specific set of categories to infer that a first streaming media program is being displayed in proximity to the user device. The method modifies the search query based on adding search terms from the streaming media related information corresponding to the first streaming media program. The method identifies search results corresponding to the modified search query and returns the search results to the user device.

System and method for enhancing user search results by determining a streaming media program currently being displayed in proximity to an electronic device

Methods and systems for identifying availability of a content unit are described. Processors receive a request to reserve inventory of a content unit for a contiguous set of time units within a date range. The processors generate a request string including a first plurality of characters corresponding to a position in the request string and having a character value. The processors generate an inventory string including a second plurality of characters corresponding to a position in the inventory string and having a character value. The processors determine a substring of the inventory string that includes an equal number of characters as the request string and each character of the substring has a character value that is equal to or greater than a character value of a corresponding character of the request string. The processors display dates corresponding to the substring.

Applying string matching algorithms to finding ad unit availability interval

Systems and methods of identifying information resources for content item placement via a computer network are provided. A data processing system can identify clusters associated with an information resource, and determine a weight of the plurality of clusters for the information resource. An association metric for the information resource can be determined, and the information resource can be identified as a specialized information resource based on the association metric. The data processing system can select a placement criterion for a content item based on information received from a content provider computing device via the computer network, or information received from a network session between at least one end user computing device and at least one content publisher computing device via the computer network. Based on the placement criterion, the specialized information resource can be selected as a candidate for placement of the content item.

Content request identification via a computer network

Systems and methods for predicting a conversion rate of a content publisher-third-party content provider pair are disclosed. A processor identifies, from log data, a plurality of publisher-provider pairs. Each publisher-provider pair corresponds to a content provider associated with at least one creative receiving at least one conversion when served on information resources of the publisher. The processor determines, for each publisher-provider pair, a conversion rate. The processor determines, for each publisher-provider pair, feature data of the publisher and feature data of the content provider. The processor can transform the determined feature data of the publishers and content providers and the conversion rates of the plurality of publisher-provider pairs into a conversion rate prediction model useful for predicting a conversion rate of a given publisher-provider pair different from the identified plurality of publisher-provider pairs.

Methods and systems for predicting conversion rates of content publisher and content provider pairs

A method for associating a web session with a particular member of a group of users includes: receiving a plurality of training web sessions, each training web session including one or more web events generated by a respective known user having one or more demographic attributes; training one or more binary classifiers using the training web sessions and the demographic attributes of the users; receiving a plurality of target web sessions, each target web session including one or more web events that are generated by a respective unknown member of a group of users, wherein each user has one or more demographic attributes; and applying one or more of the binary classifiers to the target web sessions such that a respective target web session is uniquely associated with a member based on, at least in part, the demographic attributes of the member.

Associating a web session with a household member

A computer implemented method for using search queries related to television programs. A server receives a user's search query from an electronic device. The server then determines, in accordance with the search query and television program related information for television programs available at a location associated with the electronic device during a specific time window, a television program currently being displayed in proximity to the electronic device, wherein the television program related information includes program descriptions for a plurality of television programs being broadcast for the associated location.

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London, United Kingdom

Roman Kirillov