Revenue Science, Inc.

Audiencescience Inc.

Roman Basko

Radha Krishna Uppala

Jay Sauls

Umachandar Jayachandaran

Jason Carlisle

Krishna Uppala

Sri Krishna Nakka

Stella Chan

Prasana Kumar

Piali Choudary

A facility for defining a distinguished segment of individuals within a population of individuals is described. The facility displays a prompt for user input specifying a natural-language characterization of a segment membership criterion for identifying individuals who are members of the distinguished segment. The facility then receives, in response to the displayed prompt, user input specifying a natural-language characterization of a segment membership criterion for identifying individuals who are members of the distinguished segment.

User segmentation user interface

A facility for populating a segment from a population of individuals is described. The facility accesses two or more fact tables, each containing data about attributes of a number of users who are members of a number of arbitrary user groups. The facility generates a number of column chunks from each fact table. Each column chunk contains data about a single attribute of users that are members of a single arbitrary user group. The facility applies a segment membership test that tests particular user attributes to each arbitrary user groups in turn. In doing so, the facility collects the generated column chunks that contain data about attributes of users that are members of the current arbitrary user group tested by the segment membership test. The facility applies the segment membership test to the collected column chunks to identify individuals within the arbitrary user group that satisfy the segment membership test.

User segment population techniques

A method, system and computer-readable medium for analyzing interaction or usage data, such as for customers, is described. The interaction or usage data may be stored in log files and supplemented with data from other sources. Various data parsing information may be defined and used as part of the analysis, such as by using customer-specific information to identify various occurrences of interest. For example, when analyzing a customer's web site interaction data, the parser component can use data defining customer-specific types of web site events of interest. Such high-level types of occurrences can be specified in a variety of ways, such as by using a combination of a logical web site, one or more URIs corresponding to web pages, and/or one or more query strings. The data parsing information may also specify a mapping of actual web sites to one or more logical sites.

Parsing navigation information to identify occurrences of events of interest

A method and system for importing data into a data store in accordance with metadata. The import system provides metadata that specifies how the import data for various types of import sources is to be imported into the data store. The import sources may be categorized according to the type of data provided by the import sources. When the import system receives the import data from the import source, it identifies the type of import source and retrieves the metadata defined for that type of import source. The import system then imports the received import data into the data store in accordance with the retrieved metadata.

Importing data using metadata

A method, system and computer-readable medium for analyzing interaction or usage data, such as for customers, is described. The interaction or usage data may be stored in log files and supplemented with data from other sources. Various data parsing information may be defined and used as part of the analysis, such as by using customer-specific information to identify various occurrences of interest. For example, when analyzing a customer's web site interaction data, the parser component can use data defining customer-specific categories of web pages. Such high-level types of occurrences can be specified in a variety of ways, such as by using a combination of a logical web site, one or more URIs corresponding to web pages, and/or one or more query strings. The data parsing information may also specify a mapping of actual web sites to one or more logical sites.

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Newcastle, WA, United States of America

Roman Basko