Roku, Inc.

Rohit Mahto

Fei Xiao

Abhishek Bambha

Mehul Sanghavi

Madhulika Taneja

Kelly Lee

Nam Vo

Ronica Jethwa

Pulkit Aggarwal

Lian Liu

Zidong Wang

Jose Sanchez

Amit Verma

Rameen Mahdavi

Atishay Jain

Jing Ye

Khaldun Aidarabsah

Anirban Das

Andrey Vlasenko

Mehul Agrawal

Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product aspects, and/or combinations and sub-combinations thereof, for generating short-form content. An example aspect operates by analyzing a media file in a library using a machine learning model. To analyze the media file, the embodiment determines, using the machine learning model, a first portion of the media file that has a feature that satisfies a classification that the machine learning model is configured to identify. The embodiment tags the first portion using one or more position tags indicative of a beginning of the first portion of the media file or an end of the first portion of the media file. The embodiment then generates a segment from the media file based on the one or more position tags. The segment comprises the portion of the media file and excludes one or more second portions of the media file.

Generating short-form content from full-length media using a machine learning model

A set of content items can be accessed by a community of users having a set of interests. A set of interest based clusters for the set of content items correspond to the set of interests. For a user, a recommendation system can determine a group of user interest clusters selected from the set of interest based clusters. A popularity score for each content item of the set of content items with respect to the community of users can be generated, and an interest based popularity score for a content item within the interest based cluster can be generated based on a rank of the content item based on the popularity score of the content item. Recommendation candidates for the user can be generated based on the interest based popularity score of the content item for each content item in the group of user interest clusters.

Interest based recommendation system

Disclosed herein are system, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for personalizing a user interface (UI) of a media device and/or content presented thereby. An example embodiment operates by obtaining a first natural language user input, providing the first natural language user input to a personalization language model that is configured to interpret different natural language user inputs to respectively determine different update tasks invoked thereby, the different update tasks including a UI update task and a content update task, receiving from the model a first update task determined thereby based at least on the first natural language user input, generating one or more first application programming interface (API) calls based on the first update task, and placing the one or more first API calls to a service that implements the first update task based on the one or more first API calls.

Media device user interface and content personalization using natural language prompts

Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant hyper-personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

Rendering a dynamic endemic banner on streaming platforms using content recommendation systems and content affinity modeling

Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present exploratory personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

Rendering a dynamic endemic banner on streaming platforms using content recommendation systems and content modeling for user exploration and awareness

Disclosed herein are system, method and/or computer program product embodiments, and/or combinations thereof, for training a conversational recommendation system. An embodiment generates a probabilistic pseudo-user neural network model based on at least one interest probability distribution corresponding to a pseudo-user profile. The embodiment trains, using the pseudo-user neural network model, the conversational recommendation system to learn a recommendation policy, where the conversational recommendation system includes an interest-exploration engine and a prompt-decision engine. The training includes performing an iterative learning process that includes selecting an interest-exploration strategy based on one or more of the following: an interest-exploration policy, an earlier pseudo-user response generated by the pseudo-user neural network model, content data, and pseudo-user interaction history. The embodiment then generates, using the trained conversational recommendation system, a real-time recommendation having high play probability based on the minimal number of iterations of conversation between a user and the trained conversational recommendation system.

Interest-based conversational recommendation system

Disclosed herein are system, apparatus, article of manufacture, method, and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for demographic predictions for content items. An example embodiment operates by assigning weights representing demographics to a first plurality of nodes of a predictive model and assigning predictive values representing predicted demographics to a second plurality of nodes of the model. Pairwise distances between the predictive values for the nodes of the second plurality of nodes and the weighted values of the first plurality of nodes may be calculated and the shortest calculated pairwise distances may be used to assign demographics for content items corresponding to nodes of the first plurality of nodes to content items corresponding nodes of the second plurality of nodes. When content is requested, a content item for which the same demographic has been assigned may be recommended to the requestor.

Demographic predictions for content items

Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant Machine Language (ML) personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

Rendering a dynamic endemic banner on streaming platforms using content recommendation systems

Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel, in conjunction with an object recognition model, to enhance dynamic generation of a banner being shown to a user via an awareness or performance campaign. This method allows the platform to present the most relevant ML personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

Rendering a dynamic endemic banner on streaming platforms using content recommendation systems and advanced banner personalization

Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product aspects, and/or combinations and sub-combinations thereof, for generating trailers (previews) for multimedia content. An example aspect operates by generating an initial set of candidate points to generate a trailer for a media content; determining conversion data for each of the initial set of candidate points; determining an updated set of candidate points based on the conversion data; determining an estimated mean and upper bound for each of the updated set of candidate points; computing a value for each of the updated set of candidate points; generating a ranked list based on the value computed for each of the updated set of candidate points; and repeating the process until an optimal candidate point is converged upon.

Automated trailer generation

Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for a content acquisition system to recommend for acquisition a subset of content items selected from a set of content items available for purchase in relation to a content recommendation system currently used in a media environment. The content acquisition system may include a content recommendation system simulator to estimate an impact function value for a potential subset of content items of the set of content items available for purchase based on the currently used content recommendation system. Afterwards, an acquisition recommender can recommend for acquisition a subset of content items based on an optimized objective function value calculated based on an optimization model while meeting one or more budget constraints.

Content acquisition system

Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant exploratory personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

Growing community of inventors

San Jose, CA, United States of America

Rohit Mahto