Facebook, Inc.

Meta Platforms, Inc.

Rohan Kuruvilla

Hamza Aftab

Kai Ding

Risha Nagin Chheda

Asad K Awan

Adithya Venkata Surampudi

Zoheb I Hajiyani

Mary Ann Haile

Krishnatheja Vudata

Zachary Garth Hendlin

Zewen Fei

Xin Liu

Shashikant Khandelwal

Xiaojun Liang

Hongzheng Xiong

Eric Gaudet

Rachel Barrie Tucker

Shashank Ramaprasad

Yining Wu

Xintao Chen

Dihong Gao

Junfeng Pan

One or more embodiments of the disclosure include a digital merchant content system that creates one or more custom merchant content interfaces. In particular, in one or more embodiments, the digital merchant content system generates custom merchant content interfaces based on a custom merchant content template. The digital merchant content system can generate custom merchant content templates comprising unpopulated product display layouts. Moreover, in one or more embodiments, the digital merchant content system receives a product feed and generates a custom merchant content interface by populating the unpopulated product display layouts based on the custom merchant content template and the product feed.

Generating custom merchant content interfaces

An online system communicates a lead generation message to a client device associated with a user. The lead generation message includes a selectable option authorizing a third-party entity to open a channel of communication with the user. If the online system receives from the client device an interaction with the selectable option, the online system sends a notification to the third-party entity indicating that the user associated with the client device interacted with the lead generation content item. The third-party entity may then send a request to the online system to send a message to the user via a messaging system controlled by the online system. The online system thus enables the third-party entity to communicate with the user via the messaging system. The online system then uses information about the communication to train a model to optimize the selection of lead generation messages to users.

Optimizing lead generation in an online system environment

An online system provides content items including URLs of third party websites to client devices. The client devices prefetch data from the third party website via the URL. The online system controls the prefetch rate for the client devices based on information received from the client devices. The online system may reduce the prefetch rate if an aggregate number of prefetches from the third party website during a time interval exceeds a prefetch quota. The online system may reduce the prefetch rate if the client devices indicate poor performance of the third party. The online system may determine whether to prefetch data from a URL included in a content item based on a likelihood of the user ignoring the content item if here is a delay in loading of the content item in the client device.

Managing prefetching of content from third party websites by client devices based on prediction of user interactions

An online system aggregates content item from third party systems for presentation to users of the online system. To do so, the online system accesses the web pages of third party systems to trigger tracking pixels that have been previously placed by the third party systems. A triggered tracking pixel sends a server call to the online system that includes tracking pixel data such as information about the content item that was available on the web page. Based on the information gathered through various tracking pixels, the online system generates a catalog of the content item that can then be presented to a user of the online system such that the user can browse content items of the third party system while accessing the online system.

Generating product catalogs using tracking pixels

Display screen with graphical user interface for a feature collection advertisement

Display screen with a transitional graphical user interface for a product collection advertisement

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San Francisco, CA, United States of America

Rohan Kuruvilla