Rdpa, LLC

R. D. Percy & Company

Rdp Associates, Incorporated

Rdp Asociates, Incorporated

Roger D Percy

James Baker

Kay S Burke

R Cameron Percy

David C Wilding

Sholly Kagan

Penelope C Percy

The present invention is directed to utilizing monitoring devices () for determining the demographics of individuals passing a particular retail location. The monitoring devices () are distributed to a number of study respondents. The monitoring devices () track the movements of the respondents whose demographics are known. While various technologies may be used to track the movements of the respondents, at least some of the location tracking of the monitoring devices () utilize a satellite () location system such as the global positioning system ('GPS'). Geo data (movement data) collected by the monitoring devices is analyzed by a post-processing server () that determines the demographics of the study respondents that pass a chosen retail location.

Satellite positioning system and method for determining the demographics of individuals passing retail locations

The present invention is directed to utilizing monitoring devices () for determining the effectiveness of various locations, such as media display locations () for an intended purpose (media display exposure). The monitoring devices () are distributed to a number of study respondents. The monitoring devices () track the movements of the respondents. While various technologies may be used to track the movements of the respondents, at least some of the location tracking of the monitoring device () utilize a satellite () location system such as the global positioning system ('GPS'). These movements of the respondent and monitoring device () at some point coincide with exposure to a number of media displays (). Geo data (movement data) collected by the monitoring devices, is downloaded to a download server (), for determining which media displays () the respondent was exposed to. The exposure determinations are made by a post-processing server ().

Satellite positioning system enabled media measurement system and method

The present invention is directed to utilizing monitoring devices for determining the effectiveness of various types of business locations, such as media display locations for an intended purpose (media display exposure). The monitoring devices are distributed to a number of study respondents. The monitoring devices track the movements of the respondents. While various technologies may be used to track the movements of the respondents, at least some of the location tracking of the monitoring device utilizes a satellite location system such as the global positioning system ('GPS'). These movements of the respondent and monitoring device at some point coincide with exposure to a number of business locations, such as media display locations. Geo data (movement data) collected by the monitoring devices is downloaded to a download server, for determining which potential business locations the respondent was exposed to. The exposure determinations are made by a post-processing server.

Satellite positioning system enabled business location planning

Utilizing monitoring devices () for determining the effectiveness of various locations, such as media display locations () for an intended purpose (media display exposure) is disclosed. The monitoring devices () are distributed to a number of study respondents. The monitoring devices () track the movements of the respondents. While various technologies may be used to track the movements of the respondents, at least some of the location tracking of the monitoring device () utilize a satellite () location system such as the global positioning system ('GPS'). These movements of the respondent and monitoring device () at some point coincide with exposure to a number of media displays (). Geo data (movement data) collected by the monitoring devices, is downloaded to a download server (), for determining which media displays () the respondent was exposed to. The exposure determinations are made by a post-processing server ().

Satellite positioning system enabled media exposure

Television viewer reaction determining systems generate distinct signals indicative of different viewer reactions to television programs. These systems generate a further signal identifying any of the mentioned distinct signals as indicative of a viewer reaction to an unspecified person appearing in any video program. The mentioned distinct and further signals are gathered, and the unspecified person is identified from such gathered signals. The gathering of the mentioned signals is preferably effected in real time within a tolerance corresponding to an average rate of change of persons appearing in the video programs.

Television viewer reaction determining systems

A system for determining viewing habits of television viewers, or television viewer reaction, in a multi-channel television broadcast reception area includes television broadcast display set. A remote control for the television set has a first manually actuable device located across the room from the television set for causing the television set to display a television broadcast received on any one of a predetermined number of channels. A facility is provided for viewers to register their reactions to displayed television broadcasts in the context of channel selection. This viewer reaction registering facility includes a second manually actuable device located adjacent the mentioned first manually actuable device. Apparatus is coupled to the remote control for determining for each broadcast displayed by the television set the channel on which that broadcast is being received and the viewer reactions to a displayed broadcast received over the latter channel.

Television viewer reaction determining system

A system for determining viewing habits of television viewers, or television viewer reaction, in a multi-channel television broadcast reception area includes a television broadcast display set. A remote control for the television set has a manually actuable device located at a distance from the television set or causing the television set to display a television broadcast received on any one of a predetermined number of channels. Apparatus is coupled to the remote control for determining for each broadcast displayed by the television set the channel on which that broadcast is being received. The system polls the determining apparatus as to the channel on which a broadcast displayed by the television set is received. The remote control may include a second manually actuable device for receiving television viewer reactions to displayed television broadcasts. In that case, the system also polls the second manually actuable device as to received viewer reactions to a displayed broadcast received over the latter channel.

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Seattle, WA, United States of America

Roger D Percy