Forecourt Communications Group

Roger B Bertman

James T Brady

William H Yundt

Scott W Slinker

An apparatus and method present to a consumer information during consumer idle periods. A signal indicating the start of idle time is used to present to the consumer various offers. The interactions are planned based on previously acquired consumer data, the current transaction, the venue of the transaction, the time of day and the date of the transaction, and the estimated time available. The method of the invention collects information about the customer utilizing a point-of-sale terminal. Information concerning the customer's transactions are accumulated and analyzed and the resulting information is used to improve the efficiency of the customer's next interaction with the system. The efficiency increase results from a fitting of a set of possible dialogues, into the idle time, so as to select a set of dialogues and their order that will provide the highest value.

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Los Altos, CA, United States of America

Roger B Bertman