Verizon Patent and Licensing Inc.

Rodrigo Meneses

Eduardo Jimenez

Mahesh Kumar Vasanthusomashekar

Ilyssa Widen

An example includes receiving a request for supplemental content; determining a type of supplemental content insertion to be performed to insert the supplemental content within the media stream; identifying a break of the media stream based on a characteristic of the media stream and the type of supplemental content insertion; determining location information identifying a location associated with a media client accessing the media stream; identifying the supplemental content for the break based on the location associated with the media client; generating an instruction file associated with the type of supplemental content insertion and the supplemental content, where the instruction file is to include supplemental content information for inserting the supplemental content in the break of the media stream; and sending the instruction file to the media client to enable the media client to access the supplemental content that is to be inserted within the media stream.

System for inserting supplemental content within a media stream

An example includes monitoring a media stream for a break of the media stream, the media stream being received by a media client; detecting the break of the media stream, where detection of the break indicates that supplemental content is to be provided during the break; sending a request for supplemental content information to a supplemental content server; receiving the supplemental content information for the break from the supplemental content server, the supplemental content information being based on the location of the media client; streaming the supplemental content to the media client within a supplemental content stream; and sending a notification to the media client, the notification including information that enables the media client to access the supplemental content stream during the break of the media stream based on the notification.

Providing supplemental content for a media stream using a multicast system

An example may include identifying broadcast content, where the broadcast content includes program content of a program; identifying a scheduled start time of a time slot associated with the broadcast content; determining whether the broadcast content includes overflow content based on whether the broadcast content includes at least one of end credits or a break; and when the broadcast content does include the overflow content: determining an end time of the overflow content of the broadcast content; determining an actual start time of the program content based on the end time of the overflow content; and performing an action to enable a media client to play back the broadcast content, where the action enables the media client to begin play back at the actual start time of the program content.

Determining an actual start of program content relative to a scheduled start of the program content

An example described herein may include sending a request to access a media stream from a content delivery network; receiving program content of the media stream from the content delivery network; sending a request, for supplemental content information, to a supplemental content server based on receiving the program content, where the supplemental content information is associated with an upcoming time period of the media stream, and where the request includes information identifying the upcoming time period; obtaining, prior to the upcoming time period, the supplemental content information associated with the media stream for the upcoming time period; and during streaming of the media stream, inserting the supplemental content associated with the supplemental content information in one or more breaks of the media stream during the upcoming time period.

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Santa Clara, CA, United States of America

Rodrigo Meneses