International Business Machines Corporation

Rodney L Fleming

Romelia H Flores

Mathews Thomas

Shiju Mathai

Tam M Cao

Programmable device processors are configured by aspects of the present invention to automatically generate item offers in response to behavior attributes determined for a person receiving the offer. Said configured processor determines current personality traits for the person from analysis of activity data, identifies geographically proximate transactional channels available for presentment of an offer to the person, and generates an item offer to include attribute values that match a determined personality trait and satisfy a need indicated by demographic data applicable to the person. The configured processor select one of the available transactional channels for presentment of the item offer to the person, in response to determining an indication in the transactional behavior of a higher likelihood of acceptance by the person of the presented offer when presented via the selected transactional channel, relative to presentment via another, unselected one of the currently available transactional channels.

Automated offer generation responsive to behavior attribute

A method for implementing a customer relationship management system can include establishing a plurality of customer contact channels within a customer relationship management services system. A software component can be associated with each of customer contact channels. A shared software agent can be accessed by software components through a publicly accessible network. The shared software agent performs at least one data management task and displays at least one visual element within a graphical user interface of an accessing software component.

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Bedford, TX, United States of America

Rodney L Fleming