Datalogix Holdings, Inc.

Oracle International Corporation

Robin Opie

Donald Edward Hussen, Ii

Audrey Lynn Thompson

Damian Vallejo Wandler

David Michael Mitchell

Kevin Matthew Whitcher

Thomas Joseph Waits

Rong Xia

Methods and systems are disclosed for coordinating content selection across devices. A user device may transmit a request for webpage content and in response, may receive response communications that include the webpage content, embedded content, and a script. The user device may retrieve a device identifier initially generated by a remote system from a locally stored data object. The user device can detect, using the script, whether at least part of the embedded content is being presented within a portion of the webpage that is displayed on a screen of the user device. The user device may then transmit a report communication to a remote ID-graph system that includes the device identifier and an indication as to whether the at least part of the embedded content was presented within the portion of the webpage that was displayed on the screen of the user device.

Script-based techniques for coordinating content selection across devices

In some embodiments, a method defines a test group from a population of consumers that have been exposed to a communication associated with a promoted entity. The test group includes a (1) retailer profile, and (2) a first purchase amount associated with the promoted entity. The method also includes receiving purchase information associated with a third party. The purchase information includes (1) a second purchase amount associated with the promoted entity, and (2) a third purchase amount associated with the promoted entity. The method further includes defining a first multiplier based on a relationship between the first purchase amount and the second purchase amount, and defining a second multiplier based on a relationship between the first purchase amount and the third purchase amount. The method additionally includes sending a signal indicative of a combined multiplier based on (1) the first multiplier, and (2) the second multiplier.

System and method for measuring advertising effectiveness

Growing community of inventors

Lafayette, CO, United States of America

Robin Opie